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How Meta (Facebook), One Of The World’s Biggest Tech Company, Makes Its Money

Certainly, let’s dive into the world of Facebook, the tech giant that recently donned the name Meta, signaling its commitment to the Metaverse. For simplicity, we’ll stick to the more commonly known name, Facebook.

While it might seem like Facebook (Meta) rules the tech kingdom with an iron fist, it’s essential to note that it doesn’t have a monopoly on essential tech products.

Nevertheless, Facebook stands out as a leader, being more popular and profitable than many of its competitors.

In our previous articles, we’ve unraveled the money-making strategies of renowned social media platforms like Twitter, Telegram, and Snapchat.

Now, let’s turn our attention to Facebook, one of the wealthiest tech companies globally, boasting a net worth in the billions.

What sets Facebook apart is its revenue diversity. Unlike many social media companies, Facebook doesn’t rely solely on one service.

It orchestrates a financial symphony with contributions from its flagship platform, Instagram, WhatsApp, and more.

In the previous year, Facebook raked in a staggering $86 billion in revenue. A significant chunk of this bounty came from advertisements, playing a pivotal role in its financial success.

Additionally, the sale of Oculus and VR products added to the company’s prosperous year.

Stay tuned as we unpack the various facets of how Facebook, the tech behemoth, orchestrates its financial prowess across its diverse services and ventures.

What Is Facebook?

Let’s take a stroll down memory lane to the Harvard dormitory where it all began. Facebook, conceived by Mark Zuckerberg and a group of friends in 2004, started as a social media site.

Since those humble beginnings, it has blossomed into one of the most significant and valuable tech giants globally, all while acquiring other tech companies along the way.

Fast forward to today, and Facebook stands as one of the wealthiest tech companies on the planet.

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Now, let’s peel back the layers and delve into the intricate ways through which Facebook orchestrates its financial success. Get ready to explore the wealth-building mechanisms of this tech powerhouse.

How Does Facebook Make Its Money?

Facebook has several streams of income. Below are some of those sources.


Facebook’s financial symphony is strongly tuned to the advertising melody. It orchestrates a grand auction within its digital realms, encompassing both its flagship platform and its junior companion, Instagram.

Advertising emerges as the unrivaled champion, claiming over 90% of the previous year’s income, making it the most substantial source of revenue for Facebook.

The magic behind this advertising extravaganza lies in the vast treasure trove of personal data Facebook has collected from its millions of users.

This treasure, comprising user preferences, behaviors, and interactions, serves as the compass guiding Facebook to curate personalized ads for each individual.

It’s the marriage of data-driven insights and targeted advertising that propels Facebook’s revenue to soaring heights.

Stay tuned as we unravel more layers of the financial tapestry that Facebook, the advertising juggernaut, weaves.

 Facebook Payments

This allows Facebook to generate revenue through payments. It is similar to a peer-to-peer payment system, just like Venmo.


In its quest for growth, Facebook acquired a language translation app in 2013. This app serves as a linguistic maestro, translating Facebook posts and chats into various languages.

This multilingual capability opens up avenues for companies to showcase their products to a global audience by advertising in different languages.

As businesses leverage this service, they contribute to Facebook’s revenue stream by paying for the privilege of reaching diverse linguistic markets.

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It’s a testament to Facebook’s strategic acquisitions, expanding its capabilities and revenue sources in the dynamic world of tech and social media.

Atlas Solutions

In 2013, Facebook made another strategic move by acquiring a tool from Microsoft. This tool serves as a powerful ally for advertisers, empowering them to monitor their social media reach with precision and efficiency.

With this acquisition, Facebook enhances its suite of services, providing advertisers with the tools they need to navigate and optimize their social media presence.

It’s a testament to Facebook’s commitment to staying at the forefront of technological advancements in the ever-evolving landscape of social media and digital marketing.


Facebook’s revenue dance extends to its junior companies, and Instagram takes a leading role in this financial performance.

Acquired in 2012 for a cool $1 billion, Instagram, the photo-sharing sensation, has grown to amass over 400 million active users daily.

While Instagram might not currently stand as one of Facebook’s primary revenue generators, tech experts predict a shift in this narrative in the upcoming years.

As the platform continues to evolve and capture the attention of users worldwide, Instagram is poised to play a more significant role in Facebook’s revenue story.

Keep an eye on this dynamic duo as they navigate the ever-expanding landscape of social media and digital content.

Oculus VR

In 2014, Facebook made a monumental move into the realm of virtual reality technology with the acquisition of a tech product for a staggering $2 billion.

This strategic purchase marked Facebook’s ambitious foray into the immersive and evolving world of virtual reality.

As technology enthusiasts and innovators continue to push the boundaries of what’s possible, Facebook’s venture into virtual reality stands as a testament to its commitment to stay at the forefront of cutting-edge technologies.

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Keep your virtual reality goggles ready as we explore the tech landscape that Facebook, the pioneer, continues to shape.


In 2014, Facebook made a blockbuster move by acquiring WhatsApp, a chat messaging app, for a whopping $19 billion.

This substantial investment positioned WhatsApp as one of Facebook’s most expensive acquisitions. Fast forward to today, and WhatsApp stands as the most popular messaging app globally, boasting millions of active users daily.

WhatsApp, known for its ad-free environment, takes a unique approach to monetization. While the app itself doesn’t sell ads, Facebook finds a revenue stream through the WhatsApp Business app.

This business-focused extension enables companies to interact with their customers on the platform, providing a tailored space for commercial activities.

It’s a strategic move that showcases Facebook’s ability to leverage its acquisitions and diversify revenue sources in the dynamic landscape of messaging apps and business communication.


Now you’ve got the insider’s view on how Facebook orchestrates its financial symphony, drawing from diverse revenue streams and leveraging acquisitions of junior companies.

Facebook stands tall as one of the most valuable tech companies globally, and this article has peeled back the layers to reveal the strategic journey it took to reach such heights.

Through astute acquisitions, a robust advertising model, and ventures into innovative technologies, Facebook has not only secured its position as a tech giant but has also demonstrated a dynamic approach to staying at the forefront of the industry.

As the tech landscape continues to evolve, keep an eye on Facebook’s next moves and innovations in this ever-changing digital era.

Emmanuel Boakye Yiadom
Emmanuel Boakye Yiadom
Emmanuel is a tech blogger, cryptocurrency educator and can sometimes be found decorating cars because he is in love with arts. He also likes reading and blogging about what's happening in the tech world and loves to help people with their techs related issues in his free time.

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