Tuesday, November 28, 2023
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What Is Baidu? An Introduction To The Biggest Search Engine In China

On our side of the world, the only search engine that most people are familiar with is google because google seems to be almost everywhere you go. However, there are a lot of other search engines in existence that most of you may not have heard about before.

This is because some of these do not even operate on our side of the world. Although Google is big, it is not the only big search engine in the world.

Baidu is a search engine that is prominently used in China and was founded in the country. Baidu has features and services that are similar to the ones that google offers. If you are an avid tech follower, you will know that some tech companies have been blocked from operating in China and this has given Chinese-based tech companies some sort of monopoly.

Baidu is the biggest search engine in china mainly because it does not face any stiff competition from google since google along with WhatsApp and several U.S-owned tech companies have been blocked from operating in China.

Also, the search engine plays to the rules of the Chinese government by censoring what people search for, unlike google that displays whatever you search for.

Let us dig deeper

Baidu is currently the 6th biggest search engine in the world and the biggest in China. It was the first Chinese company to be listed on NASDAQ in December 2007. The search offers a range of products and features that includes maps, music, video, anti-virus software, internet TV, encyclopedia, news, and many more.

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Baidu similarly generates its revenue to the way google with advertising. Advertisers are made to bid on keywords that will trigger their ads. They can also pay for the priority placement of their ads.

Although Baidu owns the Chinese market, it still faces competition from google Hong Kong, Yahoo! China, and Microsoft Bing. Google has been banned from china but it is still available in the neighboring countries of Hong Kong, Taiwan, and Macau.

History Of Baidu

Baidu was founded in January 2000 by two men namely Robin Li and Eric Xu. It has since grown to become one of the biggest tech companies in china with products ranging from internet-related services and artificial intelligence research (A.I).

Baidu has its headquarters in the Haidian district in the capital city of Beijing. As of now, Baidu is one of the biggest tech companies in the world, coming in the list at the 6th position.

Other Products Offered by Baidu

Baidu has other products that it offers to the public. The company has a division known as DU Apps Studio, where mobile apps are developed for its 2 billion users all over the world. It also has an advertising platform known as DU Ad Platform.

Baidu And Artificial Intelligence

A leading A. I program and self-driving project known as Apollo Project is operated by Baidu along with its global partners. The project has over 210 global partners, which is one of the largest in the world.

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The participants of the Apollo projects include tech giants such as Microsoft, Intel, Daimler AG, Grab, Hyundai, Honda, ZTE, Ford, and Nvidia.


Baidu is no doubt one of the biggest tech companies in the world and you have now acquainted yourself with the tech giant. You can check them and see.    


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